THIS TECH STARTUP GOT THEIR FIRST 10,000 USERS 100% ORGANICALLY WITH THIS CONTENT SERIES
Challenge
Amori, a dating app startup, launched in Miami with the ambition of challenging the established giants in the industry. Its aim was to provide a more genuine and meaningful approach to connecting with new people through audio dating.
What We Did
Marketing and Brand Director
Social Media Strategist
Social Media Manager
Short-Form Video Production
Influencer Marketing Strategist
Brand Activations & Community Coordinator
Street Interviews
We took Amori to the streets of Miami interviewing strangers about their love life, relationship advice, and more! This viral series accumulated an average of 20K views per video, some hitting as high as 300k.
Results
By focusing on highly specific, conversion-driven content, Amori experienced rapid audience growth—reaching over half a million monthly viewers on peak months through a viral street interview series. The content was intentionally designed to spark curiosity, encourage sharing, and drive brand awareness, allowing the brand to consistently reach new audiences without paid promotion.
Using a 100% organic social media marketing approach, Amori successfully translated visibility into meaningful user growth, earning its first 10,000 app users—a significant milestone that validated both the product and the power of strategic, performance-focused content.
