HOW WE INTRODUCED THIS WELLNESS BRAND TO THE US MARKET
Challenge
Carmen’s Medicinals had already established success as a leading CBD brand in South America and was ready to expand into the U.S. market. Their primary challenge was educating American consumers on the benefits of CBD while positioning the brand as a lifestyle-driven wellness product that supports overall health, balance, and everyday well-being.
What We Did
As a family-owned and operated company, we leveraged the founder’s expertise and personal connection to the brand to create educational content that felt transparent, credible, and authentic. This approach was supported by elevated visuals and lifestyle-driven content that helped establish a clear and aspirational brand identity. We utilized the Executive Content Suite to plan, produce, and distribute cohesive content across all social platforms—ensuring consistent messaging, high-quality visuals, and a unified brand presence throughout the campaign.
Founder Q&A
We understood the importance of educating their audience on the benefits of CBD products. In order to position Carmen’s Medicinals as a leading educator in the space, we conducted a short form interview series with the founder. This not only educated the audience, but also put a face behind the product making the brand feel more authentic and mission driven.
Unboxing
We leveraged the engaging nature of user-generated-content to produce unboxing videos. The video not only highlights the product, but actually focuses in on the problem the product solves and how to use it.
Results
Our social media strategy successfully increased Carmen’s Medicinals’ brand awareness and audience growth, with top-performing videos reaching up to 28,000 views. Through consistent, intentional content, we established steady social growth, clarified the brand’s identity and positioning, and effectively educated the market—laying a strong foundation for long-term success in the U.S. market.