THIS CAMPAIGN HIT OUR CLIENT'S CROWDFUNDING GOAL IN LESS THAN 48 HOURS
Challenge
Get Zen AF came to us as they were launching their first product, The Zen AF Wellness Planner, designed to make self-growth accessible for the modern woman. They had 3 goals: launch their mission + product, raise $5,000 in crowdfunding to begin production, grow their waitlist.
What we did
We led the campaign using our Launchpad Method, beginning with the production of a high-impact anchor video that served as the emotional and strategic core of the brand’s crowdfunding launch. This hero asset set the tone for the campaign, clearly communicating the mission, value proposition, and story behind the brand while anchoring all subsequent content across platforms.
To support the launch, we developed a library of short-form videos designed to educate, tell compelling stories, and tap into relevant trends—ensuring the content felt both intentional and culturally aligned. While founder was positioned as the primary face of the campaign, we expanded the visual narrative through a lifestyle shoot featuring diverse women, capturing both still photography and dynamic video content. This approach helped establish a relatable, inclusive brand identity while delivering versatile assets that fueled the campaign across social, web, and marketing channels.
Storytelling
*builds brand buy in*
Educational
*value driven founder content*
Relevant Trends
*optimized for reach*
The Result
Thanks to this campaign, Get Zen AF surpassed their crowdfunding goal in under 48 hours, raising over $5,000 and validating both the brand’s message and market demand. The momentum generated by the launch extended well beyond the initial campaign, driving heightened visibility and audience engagement.
Within just one month of going live, Get Zen AF was featured in a televised segment on South Florida Live, amplifying the brand’s reach and positioning it as a standout emerging business. This earned media moment further reinforced the campaign’s impact—proving that strategic storytelling paired with intentional content can translate into both immediate results and long-term brand credibility.