HOW WE TURNED A PODCAST INTO A REVENUE GENERATING CONTENT STRATEGY
Challenge
Position The Daily Drip as a leading media company for South Florida businesswomen by scaling their video content strategy and digital brand presence.
What We Did
We created, Her Pursuit, an original podcast by The Daily Drip that interviews their members on all things life, business, and personal development. Using our Studio 22 methodology, we not only distributed the long-form episodes on Spotify and YouTube, but we produced multiple high impact short form clips from each episode.
The Result
Her Pursuit quickly emerged as The Daily Drip’s top-performing content format, with short-form clips reaching millions of views across the brand’s social channels and consistently outperforming other content in engagement and reach. The show’s authentic, conversation-driven format resonated deeply with its audience, driving increased visibility, follower growth, and sustained interest episode after episode.
As momentum grew, Her Pursuit evolved beyond a podcast into a strategic business asset—becoming a premium membership perk and a highly attractive sponsorship opportunity for aligned brands. This expansion unlocked new revenue streams for The Daily Drip while positioning the show as a scalable media property that delivers both cultural relevance and measurable business impact.