Challenge
Educate consumers on the benefits of CBD and position Carmen’s Medicinals as a lifestyle product that promotes overall health and wellness.
Our Role
Marketing and Brand Director
Social Media Strategist
Social Media Manager
Short-Form Video Production
Founder Q&A
We understood the importance of educating their audience on the benefits of CBD products. In order to position Carmen’s Medicinals as a leading educator in the space, we conducted a short form interview series with the founder. This not only educated the audience, but also put a face behind the product making the brand feel more authentic and mission driven.
Unboxing
We leveraged the engaging nature of user-generated-content to produce unboxing videos. The video not only highlights the product, but actually focuses in on the problem the product solves and how to use it.